We create magic, spark lasting memories, and drive meaningful revenue for distinctive hospitality brands and forward-thinking partners.

The Department of Apéritif is a boutique consultancy operating at the intersection of hospitality, culture, and connection. We work behind the scenes with some of the most sought-after restaurants, venues, and brands to shape experiences that feel both effortless and deeply considered.

Our approach is rooted in relationships. With long-standing ties across San Francisco and wine country—and a deep network that extends nationally—we connect the right people, in the right places, at the right moment. Whether it’s a standing-room-only opening night, an intimate dinner with tastemakers, or a strategic brand collaboration, we focus on creating moments that resonate.

We specialize in high-touch event sales management, ensuring our partners’ spaces are not only filled, but filled with intention. Our approach to public relations is equally tailored—often extending beyond traditional media outreach into a more integrated marketing role. We work alongside our clients as an extension of their team, shaping brand narrative, guiding positioning, and aligning press, programming, and partnerships to build lasting visibility.

For select partners, this means leading the full marketing and communications function end-to-end. At Starlite, one of San Francisco’s most storied cocktail destinations, we oversee PR, programming strategy, and brand storytelling holistically—ensuring every touchpoint works in service of both brand and business.

Beyond this, we design and produce immersive events and experiences that bring brands to life—from opening and launch parties and media dinners to cultural programming and collaborations. Our strategic partnerships connect hospitality with fashion, design, spirits, and technology, creating unexpected and meaningful alignments.

At its core, The Department of Apéritif exists to make things feel seamless—for our clients and their guests alike. The best experiences are the ones that feel natural, thoughtful, and impossible to replicate.

We partner with the city’s most iconic establishments to unlock effortless, one-of-a-kind events. Share your vision—we’ll find the setting that hits harder than expected. We provide an insider’s gateway to the most coveted locations, ensuring your events stand out with a touch of prestige and exclusivity. Our expert team works closely with you, understanding your vision and requirements, to match you with the perfect setting that not only meets but exceeds expectations

Together, let’s create events that are not just events, but unforgettable experiences.

Our exclusive members-only directory offers access to an elite collection of top-rated restaurants and venues, each handpicked for their exceptional quality and unique character.

SERVICES

  • Event Sales Management

    Specialized event sales management for niche venues and restaurants. We handle both proactive and reactive sales, allowing your on-site team to focus fully on delivering exceptional service.

  • Production & Full Service Planning

    Expertly designed and flawlessly executed events, from launch parties and media trips to seasonal celebrations and corporate retreats. We plan and produce your vision into reality.

  • Custom Concierge Services

    Tailored executive retreats and bespoke itineraries designed to deliver exceptional experiences, both locally and beyond.

  • Strategic Partnerships & Collaborations

    When two brands connect, magic should happen. We specialize in curating collaborations where synergy and shared vision create something extraordinary.

  • Marketing & Public Relations

    Establish lasting visibility and credibility through strategic storytelling and high-touch media relations, leveraging a deeply cultivated network. We specialize in hand-selling stories to top-tier press across food, wine, design, and culture, with a focus on quality over quantity.